REDA Group’s Global Business Development team, together with REDA Care’s Pharma sales experts, visited CPHI Milan 2026, held from 6–8 October at Fiera Milano, Italy. The event brings together professionals and companies from across the global pharmaceutical supply chain to connect, exchange expertise and explore developments shaping the industry. CPHI
The visit provided an opportunity for the REDA team to strengthen relationships with industry partners, explore new technologies and ingredients, and gain further insight into developments across the global pharmaceutical market.
For REDA Care, maintaining a regular presence at major international industry platforms such as CPHI is an important part of supporting its markets across the Middle East, Africa and Asia. By staying close to global manufacturers and emerging technologies, the team can better understand where new opportunities may be relevant to local customers and market requirements.
The visit also reflects the continued collaboration between REDA Group’s business development capabilities and REDA Care’s local Pharma expertise — combining global market awareness with strong customer relationships and knowledge of individual markets.
Through this continued engagement, REDA Care remains focused on strengthening long-term industry relationships, expanding market knowledge and bringing relevant pharmaceutical technologies and ingredient solutions closer to the customers it serves.
